Nicholas Roerich painting of pink Himalayan peaks above blue clouds

Nicholas Roerich Museum

Intro

Nicholas Roerich (1874 to 1947) was a Russian painter, writer and philosopher, known for thousands of paintings of the Himalayas and for the Roerich Pact, a treaty to protect cultural heritage in times of war. Its symbol, the Banner of Peace, is the starting point for this identity.

A new visual identity for the Nicholas Roerich Museum in New York, from the logotype to exhibition posters, banners and signage.

The project is still in the process of being agreed with the museum.

Services

  • Brand Identity
The four words art, spirituality, peace and culture set vertically with their Russian names and colored dots
Color palette taken from Roerich's paintings: charcoal, off-white, violet, lilac, coral, olive, sage and two blues
Finding Peace in Art leaflet over a pink Roerich mountain painting
Finding Peace in Art title in English and Russian, dated 04.20 to 07.08
In Search of Shambhala billboard on a New York subway entrance
Museum tickets in blue and coral with the NR•M logotype, on black
Purple Finding Peace in Art poster on a brick wall
Tall banners for art, spirituality, peace and culture hung between the columns of a museum facade
Letter, purple bookmark and coral card with the NR•M logotype
Navy NR•M flag on the museum's townhouse facade in New York
Black NR•M street pole banner next to an exhibition banner with a Roerich portrait
Exhibition label for Burning Darkness on a violet wall
Six exhibition posters in a row: Roerich paintings with the NR•M logotype and In Search of Shambhala in coral and olive