About us

Ademan is a creative studio based in NYC / Buenos Aires specialized in branding, strategy, and art direction. We work with brands to develop clear and engaging visual identities that communicate their values and beliefs.

The partners

Founded by Argentine art director Daphne Vlasto and Colombian-American creative Sebastian Smith, bringing together experience from New York, Barcelona, and Buenos Aires.

Portrait of Daphne Vlasto

Daphne Vlasto

Co-founder

Daphne has led branding and art direction projects for lifestyle and retail clients at Bunker3022 and Vasava, where she worked across illustration, motion, and custom typography.

Portrait of Sebastian Smith

Sebastian Smith

Co-founder

Sebastian's background spans photography, fashion, and social impact. He has worked on campaigns for Facebook, Apple, and Vogue, and led advocacy-driven projects for J.Crew and Bloomingdale's at Prinkshop.

Together, they combine strategic thinking with expressive design to build thoughtful, evolving brand identities.

Before starting Ademan, they worked on projects for:

  • J.Crew
  • Dazed
  • Apple
  • Bloomingdale's
  • Facebook
  • NARS
  • Harper's Bazaar
  • Under Armour
  • DKNY
  • Vogue China
  • Saucony
  • Hallmark
  • Bandier
  • FC Barcelona
  • Mango
  • Global Citizen
  • Amazon Music
  • S/ Magazine
  • ANDMORE
  • Supreme

What's in the name

a·de·mán | ä-de-ˈmän

Ademan (noun, Spanish origin): a movement or gesture of the body or some part of it, which manifests its disposition, intention, or feeling.

Our name reflects our belief that all brands are in constant motion, striving to connect, be seen, and move in ways that are uniquely their own.

Our interests lie in both building inspiring projects from the ground up and guiding established brands into new territories.

What we do

Our work spans the entire creative process, from defining a brand's foundation to bringing it to life across digital, physical, and campaign experiences.

  • 01Brand

    Brand Strategy, Brand Identity, Naming Support, Creative Direction, Brand Guidelines

  • 02Digital

    Website Design, UX/UI, E-commerce, Social Media Systems, Digital Assets

  • 03Campaigns

    Campaign Creative, Art Direction, Photography, Video Production, Motion & Animation, Social Content

  • 04Physical

    Packaging, Print Design, Editorial, Signage, Environmental Graphics, Merchandise

How we work

  1. 01

    Strategy first

    Every project starts with what the brand needs to say and who it needs to reach. The look follows from that, not the other way around.

  2. 02

    Systems, not one-offs

    We design identities that keep working as you grow: across packaging, web, social, and space, with guidelines your team can actually use.

  3. 03

    Partners in the room

    You work directly with the two of us from the first call to launch. No hand-offs, no account layers.

  4. 04

    Built to evolve

    Brands move. We stay on after launch to extend the system into campaigns, new products, and new markets.

Industries

Beauty / Fashion / Hospitality / Gastronomy / Art & Design / Food & Beverage

Get in touch

Now booking projects for Q1 2027

Let's start a conversation.

We believe that the best outcomes emerge as we become an essential part of your team; let's discuss your project today.

Start a project