For Moweek’s Autumn/Winter 2025 edition, we created a visual identity built around the graphic world of pattern making and garment construction. The moldes, the shapes used to trace and cut clothing, became the main visual motif.

This foundation created a contemporary, minimal look paired with a subtle palette of blacks and greys, highlighted with pink and lilac gradient accents.

The result is an identity that pays tribute to the craft behind the garments showcased at the event and adapts easily across digital, print, and merchandise.​​​​​​​