Francis Mallmann tending an open fire at night, sparks rising over a grill of vegetables and lamb on the asado cross

Francis Mallmann

Intro

A comprehensive brand identity for Francis Mallmann, spanning three websites and two sub-brands. The project brings over four decades of work under a single, cohesive visual system. Creating a foundation for the next chapter of one of the world's most celebrated chefs.

Services

  • Brand Identity
  • Website Design
  • Brand Strategy
  • Creative Direction
  • Sub-brands
  • Brand Guidelines
Pencil sketch of the vertical FM abbreviation with construction marks
Francis Mallmann logo studies: wordmark, stacked name, FM monogram and a copper pan illustration dated 1976 to 2025
Pink suede Bodega Garzón cover with a die-cut oval framing Francis Mallmann's watercolor of roses, handwritten title

Curating a World

We started inside Mallmann’s archive: personal sketches, menus, poetry, photography, restaurants, books, and work never published. We were looking for the thread that ran through all of it, and for a system that could bring decades of evolution into one coherent brand.

What we found reached far beyond cooking.

Francis Mallmann in a hat and suede vest standing in falling snow behind an outdoor cooking table in Patagonia
Vertical FM monogram framing the Garzón address in serif type, EST. 2025, on cream
Francis Mallmann Pinot Noir bottle with his painted bouquet on the label, lying in a cardboard case of corked bottles