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Dolce Vita / Jelly

Previous projectDeux Amis II

Dolce Vita bronze cutout heel resting on a peach jelly mold on a silver tray, on pale blue

Four Dolce Vita heels stacked in bronze and clear jelly, on black

Clear Dolce Vita thong sandal balanced with pink cheese knives and a jelly mold, on black

Peach jelly dessert topped with a cherry in a silver sundae cup, on pale blue

Woven Dolce Vita jelly flat resting on a peach jelly mold on a silver dish, on peach

Cherry in a clear jelly cup balanced on the toe of a brown Dolce Vita sandal, on pale blue

Stacked silver dessert cups holding red jelly molds, on black

Clear lattice Dolce Vita tote holding sandals, on peach

Next projectDolce Vita / Handbags

01/14 Dolce Vita / Jelly

Dolce Vita / Jelly

Launch campaign for Dolce Vita's jelly shoe collection. We styled each pair like a dessert, on silver trays and sundae cups next to molded jelly, in light, summer colors that show off the translucent material. Around the shoot we commissioned a series of watercolors and built the social rollout: Instagram-ready posts and short videos to build anticipation for the launch.

Industry: Fashion
Services: Campaigns, Photo Production, Social Media