We approached the campaign as a multi-format content system designed primarily for social media. The shoot focused on colorful, light-filled imagery that emphasized the translucent material and summer feel of the jelly shoes. Alongside the photography, we commissioned a series of custom watercolors that introduced a softer, handcrafted layer to the campaign. The final assets included a range of Instagram-ready visuals and short-form video content designed to build anticipation and support the product launch across digital platforms.