Line drawing of the Chroma blow dryer user guide, front and back, with star outlines and three dryers

Chroma Hair

Intro

Brand identity for Chroma Hair, a Miami-born hairwear brand for people everywhere.

A confident, playful identity for their launch: a lowercase wordmark trailed by three stars, hot pink and aqua, carried across bags, bundle wraps, stickers, campaign and site.

Services

  • Brand Identity
  • Packaging
  • Art Direction
  • Website Design
Two models in black and white jumpsuits and bob wigs, one with a black star dyed into blonde hair
Chroma logotype sheet: the chroma wordmark with three stars in outline, black and pink
Pink tissue paper printed with CHROMA spelled out in small stars
Hand holding black hair bundles wrapped in aqua bands with pink stars
Aqua Chroma shopping bag with three stars, a hand reaching down for it
Chroma stickers on a laptop: a pink hair dryer, the aqua wordmark and a Jerry Curly label
Campaign film still: a woman in pink painting stars on a studio wall beside a pink Chroma bag
Chroma website home page with a playground collection portrait and colorful wigs